Experiment, made possible with Layar application, was performed on five Warsaw monuments: Chopin, Mickiewicz, Mermaid, Colleoni and a statue from Wilanow. Use of modern technology allowed smartphone users to change their serious, sometimes even sad appearances filling them with happiness and joy. To admire the change taking place in the statues thanks to the smile, one only needs to catch their faces with a smartphone with active application. On the screen of the device appeared alternative, smiling versions of the monuments. That the beautiful smile can change the world around us and the way we are perceived convinces Blend-a-med.

With a very limited budget (4 000 euro) we reached 160 000 thousands of people on the street and also reached over 800 000 Facebook users proving that smile can change everything.

This activation was featured in number of nationwide media with total earned media over 380 000 euro.

We brought smiles to several monuments and hundreds of thousands people, proving that smile can change everything.