The Smirnoff Pure campaign sees the world’s number one premium vodka teaming up with the world’s number one football team in a visual tribute to Manchester United’s skill and Smirnoff’s purity.The centre piece for the integrated campaign is a 60 second film featuring three star Manchester United players. It is a visual idea that can communicate across 10 Asian markets and will get a whisky drinking region thinking about Smirnoff.The campaign will run online, on television and in press.