This was the first online Smirnoff's initiative in the Brazilian market. The main objective of this site is to build a strong online relationship with the target audience, based on the values that matter the most for them: Partying, Having fun and seizing every and each moment. The content is deeply focused on the nightlife, with many different ways to interact with the product in each different situation. Cool places to go, Night Club tips, Cocktail recipes... they're all there. All packaged in a trendy, cool and modern visual that translates the Smirnoff brand attitude.