The Order of The Serpentine is a secret society in possession of a powerful substance called Snake Peel that helps young men shed the shame of a questionable hook-up.The website was designed in a lo-fi, cult like way, as if The Order created it themselves.

Featuring recruitment films, teaser videos, a shame calculating game, and an interactive journey allowing young men to become members of The Order of The Serpentine, the site has had over 1.2 million unique visitors, approximately 150,000 of whom have joined and signed up for a sample of Axe Snake Peel.