Cannes Lions
Y&R COPENHAGEN, Copenhagen / GALLERI BRUNN'S ARHUS / 2004
Overview
Entries
Credits
Execution
Natural “holes” were found in the streets and parks. Then fat laces with a plate communicating where and when the exhibition was held, were tied up (as on a shoe) in fences, at basket courts, in parks and other places around town.
Outcome
Expenses were kept very low. Laces were bought, plates were printed and then assembled before being put up. The outcome was more than 2,500 visitors, coverage in at least four national newspapers and the appearance of the curator of the exhibition on both national morning TV and a music programme targeting young people.