Cannes Lions
Y&R COPENHAGEN, Copenhagen / GALLERI BRUNN'S ARHUS / 2004
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Description
We used natural holes found in the street. Then fat laces with a plate communicating where and when the exhibition was held, was tied up (as on a shoe) in fences, at basket courts in the park and other places around town.
Outcome
The exhibition lasted eight days and had more than 2,500 visitors. The exhibition and campaign were covered in at least four national newspapers. The owner of the exhibition was asked to appear on both the national morning tv-programme and a music programme targeting young people.
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