In music TV, a perfect fit for our young male audience, Peanut energetically jumped through the screen as bumpers (during ad break openers) and crawlers (during a running program). To reach snacking, on-the-go consumers, Peanut jumped out of outdoor and underground posters, emphasizing Snicker’s energy boost. On the Internet, our active Peanut actually logged out of the banner, leaving only a hole behind him.

Snickers increased it's market share by 19% (11.7% S/O 04 vs. 9.9% S/O'03).