Cannes Lions
BBDO GERMANY, Dusseldorf / MASTERFOODS / 2007
Overview
Entries
Credits
Execution
Installation of Boxes similar to fire alarms. On second glance they seemed bigger with a Snickers chocolate bar inside and a strange usage instruction. All in all parodising the patronising security advice, which no youth takes seriously anyway.
Outcome
A sales increase for the bar during the promotion of 12,3 %. Approximately one third of the installations was cracked open and the bar stolen. Another third was completly stolen. What we would count as a success.
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