Cannes Lions

SNICKERS CHOCOLATE BAR

BBDO GERMANY, Dusseldorf / MASTERFOODS / 2007

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Overview

Entries

Credits

OVERVIEW

Execution

Installation of Boxes similar to fire alarms. On second glance they seemed bigger with a Snickers chocolate bar inside and a strange usage instruction. All in all parodising the patronising security advice, which no youth takes seriously anyway.

Outcome

A sales increase for the bar during the promotion of 12,3 %. Approximately one third of the installations was cracked open and the bar stolen. Another third was completly stolen. What we would count as a success.

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