We worked closely with editors and creatives to create unique executions that launched Miss Green in each magazine’s style;FHM: starring (naked) in her own centrefold!NW: on the red carpet within gossip sections!New Idea: her own fake front-cover talked of her latest love triangle!New Woman: a style icon starring on the front cover and in her own mini-magazine.Editors even used green copy and images in surrounding features matching our green theme!

Delivered M&M's highest EVER sales period!Magazine publishers loved it!“The tailored executions positioned M&M's perfectly, extending consumers' experience with the product." Helen Kingsmill, Executive Director, Magazine Publishers Association “I’m totally BLOWN AWAY with this effort. The agency have inspired the marketing team to new levels” Mathew Barbagallo, Marketing Director