We created a radio spot that was aired on Argentina's most popular radio stations during the time slot where most accidents occur. We had an alarm clock playing on every car stereo.

We replayed the spot every 9 minutes, just like the classic snooze button on alarm clocks.

We reached more than 480,000 drivers per night.

We got close to those more affected by those accidents, the night drivers, through the only media channel that share with them their long nights and their work day.

We aired on the most listen radio stations of the country and we reached more than 480,000 drivers per night.

The most important result, we made them sleep safely, at home.