The film opens inside a hot factory, where a Singapore-returned MBA graduate is being subjected to the pressure of running the family pressure-cooker business. A sombre VO describes his plight. A draft of cold wind hits him when he receives a simple WhatsApp. The voice calls out to the viewer asking them that if a simple WhatsApp joke can provide so much relief to this poor guy, a gossip-filled call would feel no less than being hit with a snowball on a hot summer day. And when Tata Docomo is giving out such generous voice and data plans, there's no reason to hesitate but 'Open up' and 'Keep doing the good thing' (Chaloo Rakho Bhalai Ki Supply).

(Bhalai means benevolence).