After studying Redfeather’s competition, it became clear the competition was concentrating its efforts solely on the health benefits and racing aspect of the snowshoeing sport. Not one snowshoeing company was promoting the pure joy of exploration, nor were any of them talking to families or non-athletes. And so we created the Arctic Quadrangle, a fanciful play on the Bermuda Triangle, where strange creatures and mysterious phenomena run wild. A campaign that gave people a reason to get excited about snowshoeing. After all, you never know what you’ll find out there.