More traffic accidents occur in winter, as many people drive without winter tires.So AUTOWAY, a small online tire shop in Japan, launched an online movie to call attention to this issue.

The idea was to create the world’s ‘scariest’ web commercial to promote the importance of winter tires. We produced a viral movie featuring The Snow Woman, a scary snow ghost from Japanese folklore known for appearing in snow, who suddenly would show up while driving on snowy roads.

This scary movie was shared in more than 220 countries and scared people all around the world.

More than 7.9 million YouTube views and 2 million dollars worth of free media while only using 7000 dollars in production cost. More than 620,000 tires sold through the website, and the installation rate of winter tires went up 10% after the movie launch.This winter, the number of traffic accidents in Japan went down 6.9%(YOY).

More traffic accidents occur in winter, as many people drive without winter tires.So AUTOWAY, a small online tire shop in Japan, launched an online movie to call attention to this issue.

The idea was to create the world’s ‘scariest’ web commercial to promote the importance of winter tires. We produced a viral movie featuring The Snow Woman, a scary snow ghost from Japanese folklore known for appearing in snow, who suddenly would show up while driving on snowy roads.

This scary movie was shared in more than 220 countries and scared people all around the world.

More than 7.9 million YouTube views and 2 million dollars worth of free media while only using 7000 dollars in production cost. More than 620,000 tires sold through the website, and the installation rate of winter tires went up 10% after the movie launch.This winter, the number of traffic accidents in Japan went down 6.9%(YOY).