Talk to young people, in their language with a subject that would be relevant to themOur innovation was to give young people the opportunity to share their pictures in a web page, whenever they wanted to and where it was more comfortable for them. Making each one of them a reporter of their carnival experience in a massive way and not only shared with their contacts.This is why we negotiated with the web page that has more traffic in carnivals and we developed an application where the pictures sent by email on a smartphone to an email created by the client, would be uploaded in real time. This way they wouldn’t have to wait to go online on a computer to share their good time, and they could include a name to each picture.

A week after the promotion was launched their was a bigger rotation of the product and it exceeded a 23% of it sales in a minor period of time. Additionally, the sales increased a 12% in areas of the interior of Panama, because the businessmen ran out of products when their sales are of low movement.The microsite received 10% more pictures than planned with the activation, and the majority were received from a blackberry during carnivals.With only this publicitary support sales increases a 40% than last year.