The initial idea was to integrate magical light into the packaging. The highly refined 3D-printed can in "Black Panther" design, was staged resembling the inside of the high-tech stealth ships which feature in the movie, whereby the stage has foldout sides. A 20-second light choreography, embossments in all facets and sophisticated folding mechanisms ensure a surprising stage effect after opening the packaging.

This idea transfers the movie's character into the packaging: Black Panther is innovative, dynamic and, importantly, plays with technology of future. The packaging should therefore not only sparkle with shining lights, but also produce an impressive light choreography at the touch of a button – based on a newly developed, light solution: HiLight – smart LEDs®- for the ultra-thin integration of light into cardboard. This technology also meets the sustainability demands of leading brands. In contrast to classic LED-technology, these boards are made of cardboard for sustainable disposal.

The highly refined can is presented on a stage with fold-out side panels in the shape of a giant spaceship. Based on the new, patented HiLight – smart LEDs® technology, a spectacular, ultra-thin light show has been integrated into the three back panels. By pressing the Black Panther logo, the approx. 20-second light choreography starts and is performed in five separately controlled zones. The resulting dynamic is one-of-a-kind and immediately inspires the viewer. The choreography can be restarted at any time and represents the magic of the movie perfectly.

The luminous packaging is a perfect interplay of design, construction, material, processing and innovative light technology of “Made in Germany”. Optically and physically adapted to the raw African look of the film, the packaging is made of strong and high-quality solid cardboard, finished with 3D UV varnish on natural cardboard. Magnets have been incorporated for top-quality and secure opening and closing.

The innovative "Black Panther" packaging combines the world of this innovative movie with the spectacular staging of the product. This is done by using a new innovative light technology. The packaging transmits pure power and innovative drive and comes in the best quality. The handling, the exceptionally pleasant feel and the perfectly adapted design are pure pleasure. Consumers associate such positive impressions with the brand and the product.This effect is priceless and invaluable for a brand. The packaging contributes both to increased sales of the beverage and also transfers all characteristics and emotions positively to the brand image. The brand receives extreme attention with illuminated Black Panther packaging.

The specification of an illuminated packaging was far surpassed. Thanks to HiLight–smart LEDs®-technology, ultra-thin integration of light in cardboard is possible, letting surfaces shine in soft transitions. The resulting dynamic is one-of-a-kind and immediately inspires the viewer.