Pilsen is the most traditional beer in Paraguay with 100 years in the market.

As the Official Sponsor of the two biggest clubs in the country (Cerro-Olimpia) we needed to show our connecting link to the Paraguayan Soccer. We created the first local chants in the history of Paraguayan Soccer. We made each composition with the fans and local rock stars to help them take back their own identity.

- The new chants arrived to the soccer fields

- The campaign flooded all social networks

- 1,5million mp3 chants downloads in just weeks

- 800,000 media impressions

- Club Guaraní and Club Libertad joined the project

- But most importantly, we recovered the country’s identity