This is a 30” commercial for the RAC in support of their new social responsibility initiative that tells viewers that tiredness kills . The solution was to use a nodding dog which is seen on the back shelf of lots of cars in the UK, as a metaphor for the driver. As the nodding dog nods off the car drifts across the road into the path of another on-coming car and crashes. The ad ends on the human consequence with a passenger’s arm limply hanging out of the broken side window ’