OBJECTIVES: To launch the new vehicle KIA SORENTO model 2006 in Ecuador, generating a high impact in the market. To present the two versions of the vehicle: CRDi Diesel Turbo Intercooler and 3.5 V6 SIGMA.TARGET GROUP: Professional men and women, and executives, from Ecuador, between 25 and 50 years old with high income level.SYNOPSIS: This was the first Rich campaign ran in the history of Online advertising in Ecuador. The creativity and the impact generated by this ad, published in the main sites of Ecuador, got a high recognition of the brand and the new model.