Cannes Lions
PUBLICIS INDONESIA, Jakarta / SATGAS-PA (CHILDREN PROTECTION TASK FORCE) / 2013
Overview
Entries
Credits
Execution
We printed gigantic bank notes to literally trap child beggars on the main street of Jakarta with a call to donate the right way through Satgas-PA (Children Protection Task Force). The installations became a hard-hitting visualization of "money trap" and were exposed to 1.3 million pedestrian every day.
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