Cannes Lions

SOCIAL AWARENESS ORGANISATION FOR VISUALLY-IMPAIRED

MCCANN HEALTHCARE ISTANBUL, Istanbul / ENGELSIZLER DERNEGI / 2010

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Overview

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Credits

OVERVIEW

Execution

A book is placed on popular bookstores' best sellers shelves. The customers will then open the book only to find it filled with blank pages. Our message which is placed on the side cover stating the lack of book and also on bookmarks.“The barrier is sometimes just a book. In Turkey, the ratio of books specifically published for blind people is strikingly low. Are you aware?”

Outcome

After placement of the books in the corners, click through rates of engellerikaldir.com increased about 9%.

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