We created vision on the word 'together' and developed it into communication ideas. We designed the logo. We began to build community around www.razem89.pl. We printed most of the materials, and we secured some of the free media.Over 150 NGO's joined the Together'89 (Razem'89) initiative. As the first step of communication strategy, we managed to convince 18 of the best Polish celebrities - journalists, artists, actors, singers, sportsmen and talk show hosts etc. to participate in the TV commercial 'launching' the initiative to the Poles.

To show 'togetherness' all the biggest and most important Polish media changed their logos into Solidarity font. All the biggest Polish dailies, all the Internet portals, the biggest Polish community websites, the biggest Polish e-commerce platforms, the biggest Polish financial portals, everybody changed their logo into the Solidarity font for 24 hours as a symbol of celebrating recapturing the freedom and the ability of being together once again. The mix of traditional and new media was a perfect combination. For one single day Polish people forgot about their daily arguments and acted against political differences.

The mix of traditional and new media was a perfect combination. For one single day Polish people forgot about their daily arguments and acted against political differences.They went out to celebrate. They were together. Just like 20 years ago...Somebody came up with the idea of making the 4th of June the Polish National Day of Freedom.