To show “togetherness” all the biggest and most important Polish media changed their logos into Solidarity font. All the biggest Polish dailies, all the Internet portals, the biggest Polish community website, the biggest Polish e-commerce platform, the biggest Polish financial portals, everybody changed their logo into the Solidarity font.

For 24 hours as a symbol of celebrating and recapturing the freedom and the ability of being together once again. We created vision based on the word – “together” and developed it into communication ideas. The mix of traditional and new media was a perfect combination. For one single day Polish people forgot about their daily arguments and acted against political differences. They went out to celebrate. They were together. Just like 20 years ago...Somebody came up with the idea of making the 4th of June the Polish National Day of Freedom.