Mailing for new business: This mailing was sent to 1,000 businessmen from PYMES throughout the whole of Catalonia. We showed the reader how he could help the Fundació Èxit to turn around the lives of many young people with no resources through their own actions. Follow-up Mailing: This was sent to all those businessmen who had not contacted us after receiving the mailing sent to attract their attention. We wanted to insist yet again on the idea that they could help the Fundació Èxit to turn around the lives of many young people with no resources through their own actions.

Mailing Capture + insistence (1,000 contacts) Interested: 163 (16.3%). New collaborators: (aside from collaboration with the container) 106 (10.6%). Conversion index 65.03%. Young people contracted. 14 contracted.