Cannes Lions
PROXIMITY DEC, Barcelona / FUNDACIO EXIT / 2005
Overview
Entries
Credits
Description
The employer located in small and medium-sized enterprises in the Barcelona and Lerida areas receives a huge cardboard box. The box is empty. At the bottom a message: "This is what a lot of young people without work feel: Total Emptiness. You can fill it."The employer follows the instructions until they have turned the empty box into a chair. On the seat, another message: "Fill the emptiness. 67027 24 82. Thank you." "At Fundació Exit we provide social and work placement for young people without resources who are very eager to fill a job vacancy like this". The employer has created a job for their company. Now, they only need to call Fundació Exit to fill the vacancy.
Outcome
Mailing Capture: 1,000 mailings. Interested: (11.80%). New Clients: (4.9%). Conversion Index: (41.53%).