To encourage Messenger users to also use other features of MSN/Windows Live (more), we introduced Chatfood.

Chatfood is a new, unique platform within Messenger. It offers food for talk every day. The action tab consists of 4 elements: NewsFlash, Entertainment, Fun&Games and HotStuff, and is filled with content from the MSN Portal, complemented by related search results from Search. From the action platform, you can click through to go to the relevant information.Chuck is the manager at Chatfood and serves up the very best of MSN/ Windows Live in his joint. And believe you me, Chatfood is the coolest thing ever!

The campaign was based on Chatfood – the action platform. Buddy ‘Chuck Chatfood’ keeps you up to date of all the newest promotions and fresh content, such as the set of special Chatfood emoticons.Big Bang introduction promotion:A Joint Promo with Sky Radio. The target group could air their own, personal Messenger message, declaration of love or juicy piece of gossip on the radio.

School boards and school cards (Joint Promo with Hillenaar), introducing Chatfood and the Sky Radio promotion.Introduction advertisement in Pauze magazine.Introduction banners on pauze.nl (800,000 to 900,000 visitors per month).Banners, editorial promotions and 80 million text links.