Cannes Lions

Do Better

BAIDU, Beijing / BAIDU / 2017

Film
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Overview

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OVERVIEW

Description

What we search on Internet kind of represents who we are.

In the film, five of the most representative groups in China tell stories and their better changes with Internet searching. They were holding a search bar, which is a well-known icon of the brand, with questions they've searched flowing from the search bar while their stories were told.

The film want to tell the audience in a deeper dimension, that you search questions, and we understand your doubts, your fear and your will to be a better self behind those questions.

Like the slogan of the film says,'Behind every question, there is a will to do better.'

(The complete film is attached at the end of the case film uploaded)

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