The JesusCenter is a social welfare organization. The objective was to create a viral movie that raises interest in its work. It should spread through the internet and attract many visitors to the JesusCenters website.

To reach this goal, we used a vivid new advertising medium: the human retina! While an object was shown on the screen, the user focused on the following message that appeared: Even when you do not believe I am present, I am always there for you. The screen then went white and the message’s sender miraculously materialised: Jesus, as a vision on the viewer’s retina.

We used a vivid new advertising medium: the human retina! While an object was shown on the screen, the audience focused on the following message that appeared: Even when you do not believe I am present, I am always there for you. The screen then went white and the message’s sender miraculously materialized: Jesus, as a vision on the viewer’s retina.

And because the JesusCenter is always there for people in need, the message is perfect.

While the ad was shown, the JesusCenter got 24% more donations than usual.