On Lunarstorm we reached 80% of upper secondary school pupils every day. Every ad was copy text customised with individual virtual aliases and placed in a highly relevant editorial context, thereby receiving extra observation and approval from the target group.

The media solution heavily increased the interest for Södertörn University College. The ad reached a 300% higher click frequency compared to standard Internet ads. More than 50% of those who clicked on the ad also visited the Södertörn web page for more information, making this an extremely effective campaign.