Cannes Lions
WUNDERMAN ARGENTINA, Buenos Aires / SPRITE / 2006
Overview
Entries
Credits
Description
Flying Date is a game targeted at boys and girls between 14 and 19, self-confident, outgoing, authentic and creative, users of the Sprite website.The objective was to stand out the product by means of providing it a super power. The game turns Sprite bottles into turbines, that allow the main character to hop on and off from building to building until he meets his date.The game introduces Sprite as the soda that helps you reach your goals and gives you courage to be yourself.
Similar Campaigns
12 items