Cannes Lions
NEXT-IN.COM, Tel-Aviv / YATORA TAVORI / 2007
Overview
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Description
Here we were challenged by “RC cola” to make a crazy and exceptional campaign for teenagers.
The challenge was granted and for the first time a series of 30 minute live shows were broadcasted on banners. Famous comedians hosted a live show on a push technology during which the surfers chatted with them, gave them funny tasks and asked them questions. Surfers were also invited to the show. There were 5 live broadcasts. The campaign also included countdown banners before the show and video summaries of previous shows. In this example you can see the first live-show.
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