It is a special banner which expresses Coca Cola’s 2006 global advertisement slogan, “the Coke side of life”, on the Internet news pages.

They have assumed that there are two pieces of news, good and bad each, thus inducing the users to interactively respond to the news articles using a fluorescent pen or an eraser tool.

The banner shows the unique world of Coca Cola, where: "Good mood turns up, Bad mood turns down."