While we were planning how to utilize the WEB creator's blogs, the purpose of this site was to attract WEB creators who already visited the teaser site to be lead to the real website.The target were WEB creators, therefore, we created a documentary movie showing how the site was actually constructed by a creator group. As the website launch approached, additional movies were gradually introduced on the website. Lastly, we created a temporary blog registration site for WEB creators to actually register prior to the real opening.