One delightful ambiguity follows another in what is effectively just 45 seconds of storytelling. A narrative that creates intrigue from the very first frame, feeds it with clues and visual puns, deflects our expectations with a MacGuffin (a Hitchcockian plot device) and finally resolves the mystery with our young “driver” blissfully asleep on a rug. Realised without digital intervention, the spot is an invisibly complex synchronization of camera movements and art direction that invites multiple viewings to fully appreciate the richness of detail. With this little piece of magical storytelling: a completely new and courageous way of talking about infusions and illustrating the relaxing properties of Sognid’oro.