Cannes Lions

SOKENBICHA TEA

DENTSU, Tokyo / COCA-COLA / 2008

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Description

The aim is to make people understand the brand concept of Sockenbicha,'Beauty from Within' “Trendy items for beauty from within” = “Korekawa Items” While introducing these items, we can get the flow from their search results.

( “Korekawa”means: “this is so cute!” )

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