Cannes Lions
D2 COMMUNICATIONS, Tokyo / COCA-COLA / 2005
Overview
Entries
Credits
Execution
New arrival, dice roll for incoming calls. Add the entertainment value to mobile phones.
Outcome
Increased the number of registered Club Cmode members by 30,000 (February to March), 60,000 C-Mo users through the campaign, and 80,000 applications downloaded.
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