Cannes Lions

CLUB CMODE

D2 COMMUNICATIONS, Tokyo / COCA-COLA / 2005

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Overview

Entries

Credits

OVERVIEW

Execution

New arrival, dice roll for incoming calls. Add the entertainment value to mobile phones.

Outcome

Increased the number of registered Club Cmode members by 30,000 (February to March), 60,000 C-Mo users through the campaign, and 80,000 applications downloaded.

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