SOL Helmets are solid and can guarantee protection to motorbike riders against the challenging conditions of Malaysian roads. This was aimed at young riders who don’t pay attention to road safety, hence there was a need to reach this audience in a fresh manner without sounding preachy.

The end result was a commercial that communicated the benefit of SOL Helmets in the most irreverent manner, especially important if one wants to talk to an audience that reads very little and who are more easily reached via television. The message needed to be simple and stimulating without talking down to them.