Cannes Lions

SOLAR IMPULSE - A.I IMPULSE

PUBLICIS CONSEIL, Paris / SOLAR IMPULSE / 2024

Awards:

3 Shortlisted Cannes Lions
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Background

The Solar Impulse Foundation is an environmental charity dedicated to spreading innovation to meet our planet’s environmental challenges. In 2022, they hijacked the French legislative debate by pushing 50 “ready to vote” pre-drafted laws to newly elected MPs - three of these “ready to votes” became law. But climate change crisis is not restricted to national borders. To meet the global challenge, the foundation wanted to expand “ready to vote” to the whole world, to accelerate the relevant adoption of environmental laws.

Idea

An AI machine that transforms practical environmental ideas into legislation ready to implement in different legal systems. A technology capable of integrating and understanding the legal and semantic specificities of all target countries, to adapt laws passed in France to international use and so multiply their spectrum of action

Strategy

This challenge was about generating new and appropriate pre-drafted laws at a global scale, lets call this “machine drafting”. To do this we developed our own machine called A.Impulse. Which took the 50 draft laws developed for France and adapted them to the legislative process, and local environmental conditions for 15 countries in 4 Continents.

Execution

Purely digital a platform to access draft laws that are ready to go according to the priorities of the politician or journalist. A turnkey version of GPT, designed as a discussion to identify the ecological problems of the countries concerned, to spot the solutions from the Solar Impulse data base that could address them, and to draw up legal texts adapted to the legislation of these countries. An open-source system for politicians and civil society alike.

Outcome

Ready to vote legislation that can impact the environment, to enable the shift from debate to action. Democratize the efficient technologies of Solar Impulse, to overcome the political blockage of international countries, too focused on competitiveness, and solve the global problem of ecology on the scale of each country.

Similar Campaigns

3 items

1 Cannes Lions Award
SOLAR IMPULSE - PRET À VOTER

PUBLICIS CONSEIL, Paris

SOLAR IMPULSE - PRET À VOTER

2024, SOLAR IMPULSE

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