Solar Impulse, is a foundation headed by the explorer Bertrand Piccard, it is dedicated to solving the knowing gap when it comes to tackling environmental challenges by collecting and promoting innovative ideas that are pragmatic and economically viable- it leads what it calls “eco-realism” .

The issue is that in the clamour of different passionate voices on the environment subjects, the calm voice of eco-realism is difficult to be heard. We hear about the problem, but never the solutions. More than adding a voice to the debate, we needed an approach that enabled real change in laws.

Over two months ideas were transformed by legal and scientific experts into draft laws that were launched as “prêt a voter” or “ready-to-vote” for the French Parliament.

A limited edition of books were sent out to 577 newly elected MPs along with these pre-drafted legislation that MPs could use in debates in Parliament.

An AI machine that transforms practical environmental ideas into legislation ready to implement in different legal systems. A technology capable of integrating and understanding the legal and semantic specificities of all target countries, to adapt laws passed in France to international use and so multiply their spectrum of action

We focused on newly elected MPs from all parties, and their different political groupings. We were fortunate to have one of the biggest renewal of the French national assembly in post war history. New faces ready to build a legacy but confronted by the notoriously slow French law-making machine.

We helped speed things up by giving each of them drafted, “ready to vote” laws and amendments thereby providing an effective catalyst for concrete debate.

To keep stimulate the debate, we also targeted public opinion and the Assembly with OOH, social media and TV interviews with Bertrand Piccard. It became a real subject for journalists, a refreshingly pragmatic approach to the future. Under the slogan “as the climate is changing, the laws should too”.

The campaign began in July when they were taking their seats, more than lobbying, it was about hacking or fast-tracking the fastidious French legislative process.

To make our voice heard, we had to create a new dynamic in the way we approached ecological demands in politics. We had to move away from the logic of power relations to that of a win/win partnership, with one trump card in our hand: the profitability of our solutions. They had the capacity to resolve the situation, and we could provide them with innovative, profitable technologies to deploy in their constituencies.

But wishful thinking doesn't make the political agenda. The Solar Impulse Foundation had yet to prove its worth and carried little weight in the public debate. To reach them, we had to take the first step and demonstrate our willingness to open a dialogue.

The legislative process is long and restrictive, especially for this new majority which is still relatively inexperienced. The enactment of new laws can take months, sometimes even years. So we came up with the idea of saving parliamentarians the most precious thing in politics: time.

Surrounded by an army of lawyers and experts, we identified the sectors in which our solutions could have the greatest impact and drafted turnkey legislation so that political decision-makers only had to press the button. The result: a set of 50 texts illustrated by our solutions and their economic impact, with figures to back them up. A corpus that saves time and creditibility for budding MPs and lives up to its name: Prêt-à-Voter.

This campaign was launched July 5, 2022. An important date, because it comes after the nomination of new deputies of the National Assembly.

We first sent the "Prêt à Voter" to the 577 deputies of the National Assembly.

This mailing was accompanied by a letter from Bertrand Piccard explaining the approach.

In a second step we developed an OOH and DOOH campaign in strategic points around the National Assembly, but also the most frequented places in Paris. A social media campaign targeting the new deputies completed the approach.

So far 3 “ready-to-vote” amendments and laws have been fast-tracked into the latest environment bill, (almost word-for-word) covering energy generation through floating solar facilities, use of agricultural land for energy provision and geothermal energy. 9 more are being debated in Parliament, an environmental law is being debated in the Swiss Federal Parliament and there is one in development for European Parliament.

These laws were selected for local environmental conditions, but also importantly drafted to applicable to be cut and paste into debate and the statute books, they were made available in open source to all interested parties through a simple search engine. Sensitive journalists and politicians from all the spectrum were encouraged to source them in time for a period when more countries in the world were undergoing elections than ever before. Beyond the clamour of activism and demonstrations, this process at global scale prioritizes, streamlines and facilitates debate on environmental subjects in a pragmatic and economically sound way. Thereby accelerating the adoption of future effective legislation.