Cannes Lions
Solar Pop-up card
HAKUHODO, Osaka / PANASONIC / 2016
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Overview
Entries
Credits
OVERVIEW
Description
They need to bring this card under the sun to watch and read content that imply "Sunlight is important to read."
Execution
We sent out media all over the world who might find the solar eclipse filming event interesting.
Outcome
32,000 persons watched the live event via USTREAM.
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