A promotion team armed with a single stamp was sent to over 90 supermarkets in order to mark all the brown eggs with the client's logo and URL with harmless food coloring. The brown eggs stood out between the much more common white ones and showed the benefit of the tanning- studio in a new way.

Three minor complaints from supermarkets were accompanied by an overall increase in solarent clients of 23%. This increase was a big success, given the low budget for the project.