Cannes Lions
AIMAQ VON LOBENSTEIN CREATIVE BRAND CONSULTING, Berlin / SOLARENT TANNING-STUDIOS / 2009
Overview
Entries
Credits
Execution
A promotion team armed with a single stamp was sent to over 90 supermarkets in order to mark all the brown eggs with the client's logo and URL with harmless food coloring.
Outcome
Three minor complaints from the supermarkets were accompanied by an overall increase in solarent clients of 23%.That increase was a big success, given the low budget for the project.
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