Cannes Lions

SOLERO FRUIT ICE BARS

BORGHIERH/LOWE, Sao Paulo / UNILEVER / 2011

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The film begins showing a guy in a suit in an office opening a Solero ice pop. When he takes the first bite, he feels the full taste of the fruit and has the sensation that he is on vacation. At every bite he takes, the office changes, turning into a hotel and even a beach. In the end, while he is lying on a hammock, which is hanging on coconut trees at the beach, he takes the last bite and is taken instantaneously back to his reality, and realizes that he is actually lying on his work desk, being looked at by his colleagues. The film ends with the concept: “Solero, the vacation effect”.

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