Who hasn't been stuck in a summer job that really sucks? This situation, shared by many young people, has become a goldmine for the new Solo campaign from de Bell Mobility. The campaign involved two phases. The first featured two humorous video excerpts starring a mascot. Then a mass campaign (TV, print, Web), invited the public to visit the Internet site to see the TV ad. Finally, the second phase was mainly in the content of the official site of jobs that suck, which offered a whole bunch of interactive activities directly related to a contest. The site also functioned as a platform to feature the Solo offer.Objectives: To position Solo on the list of mobile phones that are "in". Target Group: Youth, 16-24. Results of the placement campaign: 4.59% click rate. Results for the micro-site: 200,000 visits (4 times more than the goal), and over 800,000 pages seen in 6 weeks.