We created buzz and long tail social engagement on Facebook (content still used today!) and people had to create a movie to convince a friend to go testdrive the new Honda Civic. The “filmmaker” with the best movie drives away with not one but two Honda Civics, one for him/her, one for the friend — because after all …

“… Some Things Can’t Be Shared.”

We created 12 inspirational videos to get things going and eventually over 100 hours of content was uploaded. Honda ruled Facebook and was the most talked about carbrand, beating brands as VW, BMW and OPEL.