Gymbox is the antidote to fitness conformism, with the most unusual gym classes on offer in London (and probably the world).

Target gym-going Londoners aged around 25 that are bored of conventional gyms.

Let them know they can be part of something more fun and interesting. Create an OOH poster campaign to target these people in key parts of London, close to Gymbox locations. ?

Gymbox is the quirky, London based gym chain with a unique approach to fitness.

They run 100s of unusual classes that swap dull and predictable gym life, for fun, irreverent workouts.

Featuring a selection of their surprising class names, headlines read like snippets of conversation that would sound very strange anywhere except Gymbox.

The mischievous headlines carry a dual meaning, enabling the campaign to intrigue adventurous outsiders. Inviting viewers to join and become fluent in over 100 classes. Because some things only make sense at Gymbox.