Cannes Lions
Sonar Fishfinder
THE LEO BURNETT GROUP THAILAND, Bangkok / NAVGEAR CO. / 2016
Overview
Entries
Credits
Overview
Description
A series of visually striking posters illustrating Garmin Fishfinder’s sonar system ability were crafted in order to highlight product uniqueness to potential customers when at purchase points.
Execution
Crafting 3 popular sport fishes (Largemouth Bass, marlin and Catfish) got caught by Garmin Fishfinder’s sonar system.
Outcome
Sales of Garmin Marine GPS increased to 17 percent.
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