Cannes Lions

SPORTS BETTING

BBDO DENMARK, Copenhagen / ODDSET / 2011

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The Film starts as a live transmission from Le Tour de France with graphics showing todays stage. The Motorcycle camera shows the cyclists, advancing to the front of the group. Meanwhile, the commentator informs us that we are about to see "Armstrong - The Legend". This turns out to, not Lance, but Neil Armstrong taking part in Le Tour in a full spacesuit.Cut to a confused-looking woman, stunned by the commentary she is hearing, from the TV in some other room. We understand it is her imagination we’ve been seeing.

Tagline: There is so much women just don't get.

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