Cannes Lions

SONATA AND TUCSON

INNOCEAN WORLDWIDE AMERICAS, Huntington Beach / HYUNDAI / 2010

Awards:

1 Shortlisted Cannes Lions
Film
Film
Film

Overview

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Overview

Description

A teenage girl stands on the back of an ATV, surrounded by some friends. She looks nervous but excited, and she’s hooked up to two thick bungee cords that are attached to two giant poles. Suddenly, the driver of the ATV floors it and peels out in the mud. The bungees start stretching and stretching, way farther than seems prudent. Finally, a lever is released and the girl is slingshot like a rocket into the air, screaming like crazy. She continues to ricochet impossibly far between the poles as her friends laugh and clap. VO: This year, 3 million young adults out there will get their drivers’ license…better get yourself a safe car. Cut to the Hyundai Sonata. Super: Top Safety Pick.

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Outside Academy

INNOCEAN USA, Huntington beach

Outside Academy

2022, HYUNDAI

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