Cannes Lions
INNOCEAN WORLDWIDE AMERICAS, Huntington Beach / HYUNDAI / 2010
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A teenage girl stands on the back of an ATV, surrounded by some friends. She looks nervous but excited, and she’s hooked up to two thick bungee cords that are attached to two giant poles. Suddenly, the driver of the ATV floors it and peels out in the mud. The bungees start stretching and stretching, way farther than seems prudent. Finally, a lever is released and the girl is slingshot like a rocket into the air, screaming like crazy. She continues to ricochet impossibly far between the poles as her friends laugh and clap. VO: This year, 3 million young adults out there will get their drivers’ license…better get yourself a safe car. Cut to the Hyundai Sonata. Super: Top Safety Pick.
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