With mobile visits surging, Hyundai decided to redesign its mobile site – to be simpler, more informative and engaging.More users were visiting off WiFi. So the site was re-tooled to improve load times. By converting color schemes and using larger images, readability and the viewing experience was improved. By adding more relevant videos, Hyundai provided a richer content experience.Navigation was re-tooled to make it easier to find specific models. And the site was made more interactive, by adding features like a 360 spin.

Ultimately, JD Power awarded Hyundai the #1 ranking among automotive mobile sites. Making the redesign a success.