Once the privileged space of the magazine’s back cover was obtained, only an interactive ad could move the reader to the point where he would become a user of Sonora’s services or increase the number of visits. The only thing missing was flawless execution. And it was. If life without music is empty, as the ad emphasizes, subscribing to Sonora is the best way to fulfill it.

With a low cost investment, the Sonora music channel captured the magazine’s audience through the ad’s creativity, consolidated its outstanding position among market players, and observed a significant increase in the hits of its internet services.